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Article of the Week

Different aspects of having a career in social media

The creative, analytical and business skills of a person can ensure a successful career in the social media. Over the last few years, social media has grown by leaps and bounds. It is no more a facet of marketing today; rather it is a whole new career stream in itself. The industry is expected to be worth $29 billion in 2015. This goes to tell the tremendous potential social media holds today; and if one wants to be a part of this huge wave, this is the best time to start.

The criteria to choose social media as a career option shouldn't be just the fact that these social networking sites appeal to you. One's choice should be influenced by multiple other factors based on the business purposes of social media, rather than the medium used for it. Internet has changed the way humans communicate.

Social media is not just Facebook and Twitter. A global organisation having teams working seamlessly across continents using a social enterprise software is also social media. The ability to get firsthand information with just a click should amuse people enough to jump into social media.  Branding, Advertising, Market Research, Customer Support and other such business functions interests people.

The ability of a business to address customer complaints through social media is what leads to their branding. Studying vast amounts of social conversations of your brand and getting insights from them to improvise your product/service might be a part of your role. So if these business functions are things that excite you, you should consider exploring social media.

Social Media broadcasting and interactions are only one side of the coin. The other is to measure their impact. From the outside, the job looks like it requires the left brain to function more. But creativity is not the only requirement.  A career in social media requires a lot more than just a simple hobby of updating your status every day and tweeting.
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